Rohrbach Classic Series

Since designing the original packaging for its release in 2012, it was time for a refresh. The updated design pulls elements from the original to remain true to the brand and recognizable on the shelves, while still giving a fresh new look to catch the eye of the consumer. The Rohrbach brand remains the hero for the classic series, with the beer style standing out second. The template remains consistent for each of the five classics–Scotch Ale, Blueberry Ale, Highland Lager, Vanilla Porter, and Railroad IPA.